You could say the same thing about Universal, their label in Japan.

I was told by a very reliable source several days ago, that Interscope approached SM at the last minute; SM didn’t go to Interscope. That is huge.

Sure, SM changed their long-term plans and readjusted schedules for Interscope, but the point is that Interscope wanted to be first in to release SNSD in America. There were no immediate plans for an American foray, but a large American record label asked SM, uninvited, to be the ones to make it happen. Again, that is huge.

We basically have a premier American record label trying to convince SM that SNSD will work in America and that they want the rights. Once more, that is huge. Whether they were being serious or whether they just wanted to be the first to tap into the K-Pop phenomenon is a different story altogether.

SNSD’s supposed value in the American market is likely to be a small fraction of their power in Asia but rest assured, they will be taking one further step forward in building a bridge to America for future K-Pop acts.